Deezer #Vineception. 10 days, 10 Vines, 1 Vine series!

deezer vineception

How do you listen? Share your experience of music in 6 seconds!

Everyone has their own relationship to music. You might listen on the bus, in the park messing about with your friends, or in the shower duetting with your favourite artists. However you listen to music, tell the world in a Vine video for the chance to win unlimited music on Deezer.

Simply create a Vine video about your experience of listening to music, tag it with #MyVineception and @Deezer, and post it on Twitter for the world to enjoy. The more fun and quirky the better. We’ll display all entries on our #Vineception page so you’ll get tonnes of glory, and the ten best videos will win a 6 month Deezer Premium+ subscription!

To get you in the zone, we’ve hooked up with 10 Vine superstars to produce videos inspired by Deezer. We will release a new episode every day from 15th to 24th April on the #Vineception page here and on Vine. Look (or listen) carefully to spot something we’ve hidden in each video! Tell us what you think the hidden #Vineception is in the video comments.

Vine megastar Jerome Jarre kicks off the Vine series!

10 Vine Superstars taking up the Deezer #Vineception challenge:
Jérôme Jarre (@jeromejarre on Twitter)
Rudy Mancuso (@RudyMANCUSO on Twitter)
Meagan Cignoli (@MeaganCignoli on Twitter)
Ian Padgham (@origiful on Twitter)
Kefera Buchmann (@Kefera on Twitter)
Yves Das (@YvesDas on Twitter)
Gwyn Brigman (@GwynAB on Twitter)
Willy Sam (@wouilisam on Twitter)
Two new Viners will be revealed during the campaign

“Vine is an exciting way for people to communicate or create, and from time to time offers the perfect opportunity for brands to get involved in the mix. This short and cyclic format of videos is a great way to interact with Deezer and will hopefully get Viners sharing their musical experiences in a creative, simple and fun format.” Explains Pierre Laromiguière, armstrong President.

“Deezer loves everything digital, so we are excited about seeing our Viners interpretation of the benefits of our service. The concept of Vineception is a playful one, where Viners can let their imaginations run wild, and Deezer will add some surprises along the way.” Romain Amblard, Head of Brand communication, Deezer.

Make sure your masterpiece is tagged with the hashtag #MyVineception and @Deezer. Good luck!

Music on your mobile for everyone and a new desktop app

Amazing news! We’ve made Deezer on your mobile available for everyone, no matter which subscription plan you’re on. Today we’re releasing a range of smart new features that provide personalised music discovery across all your devices.

Flow takes your existing music library and combines it with your past streams, for non-stop music tailored just for you! Simply go to your Hear This page, click on the Flow button, and and enjoy sit-back music discovery.

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The new Playlist Radio expands your own playlists with a little help from the Editors. Whether it’s a workout or wind-down set, we’ll add tracks we think will work. While Discovery users will see a Playlist Radio button on the playlist page, Premium+ users will see a Shuffle Play button which works exactly the same, except you can skip tracks as many times as you like.

And if you want to enjoy music from a particular artist without any listening limits, play an Artist Radio from your chosen artist page. Whether that’s the entire Spice Girls back catalogue is your own business, and no, we won’t judge you for it.

We have also updated our radio section with advanced search features and hundreds of new music genres to choose from, as well as the possibility to explore music by geographical region.

The best bit? There’s no time restrictions for the above features, so you can listen for as long as you want.

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In addition, today sees the launch of the new beta version of Deezer for Mac which, for the first time, allows you to seamlessly merge your existing music collection with your Deezer library. All those music files you have painstakingly downloaded or burned over the years can finally join the rest of your music library on Deezer. No matter the file format, you’ll have all your music in one place, and can take it everywhere on your mobile or tablet. It’s super streamlined, it looks good, it works.

Deezer founder and CTO, Daniel Marhely said: “Innovating to push boundaries is part of our DNA, and our focus right now is on offering an intensely personal music experience for each and every one of our users. With Flow and the new mobile radio features, anyone will be able to discover great new music on their mobile, completely free from any limitations.

“Meanwhile, our new Deezer for Mac is beautifully simple to use and allows anyone to unify the music collections they’ve painstakingly collected over the years, with music they’re streaming from Deezer. Today’s launch of Deezer for Mac will, I hope, help transition the streaming stalwarts and get them to try our service because when they do, we know they’ll get hooked.”

So, jump in and have a play with our new features and sign up to be a beta tester for Deezer for Mac here.

 

Samsung customers enjoy Deezer Premium+ for free

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Looking for a new smartphone? If you’re a music fan, look no further. With Samsung’s new Galaxy S5 smartphone, you’ll get six months of Deezer’s Premium+ entirely for free.

You’ll enjoy enhanced audio quality (up to 320kbps) and personalised music recommendations from our very own team of Editors. The best bit? No ads, no limits, just uninterrupted access to all the music you love.

Lee Epting, Vice President of Samsung Electronics Media Solution Center Europe said: “This is a significant partnership for Samsung, signaling our commitment to securing the best possible content for our customers. The digital music market is evolving at a phenomenal pace, with people placing less importance on physical ownership and caring more about the availability of music and its accessibility. Our partnership with Deezer offers consumers instant access to a rich and diverse catalogue of content that can be streamed over Samsung’s growing range of connected devices.”

We’re thrilled to be partnering with Samsung and we’re big admirers of the Galaxy S5, which boasts a range of innovative features such as a personal fitness tracker and heart rate sensor. Combined with your workout playlist on Deezer, it’s the perfect fitness companion.

Axel Dauchez, CEO of Deezer, said: “This is a momentous collaboration. Samsung is creating some of the most innovative devices around at the moment, while we’re offering the most intuitive and personalised music service there is. Together we are in a position to offer people the best music experience available.”

If you have a Samsung Galaxy S5, simply register with Deezer using your credit/debit card to get 6 months of Premium+ for free. You may opt out at any time. The offer cannot be combined.

The partnership is being rolled-out across Europe and is available for all new Samsung customers in the following countries: UK, Ireland, Italy, Germany, Spain, Belgium, Luxembourg, Poland, Switzerland, Portugal, Greece, Hungary, Bulgaria, Latvia, Estonia, Lithuania and Serbia.

SXSW 2014

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While we’d love to have spent all our time at SXSW jumping up and down to the likes of Against Me! and Royal Blood, getting excited about sitting next to Spandau Ballet on the plane, and enjoying beers and BBQs under the Texan sun, we also had work to do! We took the opportunity to throw out a few thoughts on how we see the music world changing at a debate at the Austin Convention Centre.

Axel Dauchez, Deezer CEO, joined an illustrious panel of speakers including Scott Cohen, Founder of The Orchard, Daniel Glass, Founder and CEO of Glassnote Records – the label behind Phoenix and Mumford & Sons - and Claudio Vargas, VP of Digital for Sony Music Brazil.

Discussing “the new geography of the music world”, opinions varied - is the album dead? Have streaming services like Deezer become the new gateway to music discovery? Will artists be broken by radio, retail, or by the power of communities that may span the globe but who share common passions? Are we in the music business, the attention business, or in the business of creating emotion?

So many questions, so little time. The one thing we’ve taken away from it all is that the times, they are a’ changing. Oh, and that Daniel Glass feels our Deezer HQ in Paris is like a ‘great restaurant — you can just taste it and feel it’.

Speaking of which, time to don the shades, grab a margarita and get in line for some more beef…

 

Have a listen to our favourite artists at SXSW this year.

Deezer at the Mobile World Congress

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We’ve been in sunny Barcelona, taking part in the madness that is the Mobile World Congress, and we took the opportunity to announce two partnerships.

Partnering with the GSMA in the launch of their Mobile Connect initiative, Deezer users will soon be able to log into their account simply using their mobile phone. Hooray for one less password to remember!

Axel Dauchez, CEO of Deezer, said at a GSMA press conference: “This new innovation from the GSMA is set to provide a much simpler experience for Deezer users, which means people can focus on what’s important to them – discovering great new music. With around 65 per cent of all music listened to on Deezer via a mobile phone, Mobile Connect will help provide music fans with a seamless mobile experience as well as increased convenience across other devices.”

Elsewhere at the Congress we announced that Deezer will be available on the new Nokia X. This low-cost smartphone from Nokia will mean that even more people will be able to enjoy unlimited music on their mobile, in tune with our mission to democratise access to music. Music for everyone, everywhere!

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Fast typo-tolerant search on Deezer

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We know how important it is to be able to find that perfect track instantly. That’s why we made it a priority to improve the search feature on Deezer. Now it doesn’t matter if you enter a typo or two, and auto-complete means that you can quickly identify what you’re looking for even if you don’t know an artist’s full name or the entire title of an album. Results are also now better displayed, with the most relevant results first, helping you get the music you want, faster.

Antoine Sinton, Head of Search at Deezer said: “Feedback from users indicated that a fast and efficient search feature was really important for a great experience on Deezer, so we have focused on making search lightening-fast and typo tolerant. We’re pretty happy with the results! Search is now up to 10x faster in certain situations, and we’re continuing to improve the feature with each day.”

Listening to a new release as soon as it comes out is one of the great benefits of being a Deezer subscriber, so we have also focused on improving the speed at which new music is indexed. This means that when we add new music to the Deezer catalogue, it appears in search results within an hour, if not instantly.

Note to developers: All of the above improvements also apply to apps built around the Deezer open API. Learn how to start building your own app over at the Deezer for Developers, and check out the incredible range of apps in the Deezer App Studio for inspiration.

Music to boost your workout

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Dr Costas Karageorghis

If the holidays have left you sick at the sight of mince pies and chocolate baubles and you’re wanting to amp up your fitness, Deezer is here to help! Top athletes use music to enhance their performance, and researchers are now studying this phenomenon to understand how to fully harness its power.

We spoke with Dr Costas Karageorghis, a leading sport psychologist from Brunel University in London, about how to maximise the beneficial effects of music for your workout. Dr Karageorghis has even made his own ultimate workout playlist on Deezer to get you started. Now there’s no excuse!

So can music really help us in the gym?

Our research demonstrates that music can be a tremendous supplement to exercise. For maximum impact the tempo and rhythmic pattern need to be targeted towards your movement rate and activity pattern. Music can benefit exercise particularly at low-to-moderate exercise intensities. It is less effective at high intensities, like during sprint cycling, because our brain struggles to process the sound – fatigue-related cues fight to dominate our attention.

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Photo by Yuri Numerov

Weight lifting: Music that is fast, rhythmic, percussive or bass-driven is particularly good for psyching yourself up before a highly strenuous activity like lifting heavy weights.

Fast running: You need faster music for when you are training at a high intensity. Dance music of 130-140 bpm is ideal for very intense exercise.

Jogging, rowing, cycling: Our recent research has shown that the tempo range 125-140 bpm is ideal across the broad spectrum of exercise intensities when an individual makes no conscious effort to synchronise their movements to the rhythm (asynchronous music). A playlist should ideally contour your expected heart rate during a workout. If you are synchronising your movements with the music, the beats per minute need to match your intended movement rate, so it’s important to determine what this is likely to be and to select music accordingly.

What should we look for in a good workout playlist?

The music should possess a pleasing melody and harmony that improves your mood; the music should typically be in a major key. Music that promotes inspiring imagery or has strong personal associations can also be highly effective.

The musical rhythm (beat) should make you want to move; as well as having lyrics that contain positive affirmations of exercise such as “work your body”, “push it” or “run to the beat”.

Here is a playlist that I would recommend for the average gym goer, starting with three uplifting warm-up tracks and building up towards a tough cardio-type workout:

Dr Costas Karageorghis has been a consultant psychologist to many leading athletes and is the author of Inside Sport Psychology (Human Kinetics, 2011), a guide to strengthening mind and body for enhanced performance. Between 2007-10 Dr Karageorghis was the lead consultant for Run to the Beat, a unique running event featuring live and pre-recorded music to boost performance.

Deezer Sessions with Phoenix and James Blunt

Today we’re excited to share two exclusive Deezer Sessions with you, this time from legendary French electro-rock quartet Phoenix, and from one of the most successful UK singer-songwriters, James Blunt.

Recorded at our Paris HQ, the relaxed session from Phoenix was a hit with Deezer staff, with Phoenix performing stripped-down versions of tracks from their 2013 album Bankrupt! along with the classic “1901″. We think you’ll love it.

James Blunt stopped by Deezer London to perform four songs from his latest album, Moon Landing. The intimate studio setting was a perfect match for Blunt’s heartfelt delivery.

See all the Deezer Sessions from incredible artists including Birdy, Franz Ferdinand, Kodaline, Asaf Avidan, Stromae, and Roseaux.

#Deezerby… Music, TV, and sports stars takeover!

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This week, a number of very special guests are taking over Deezer to give you an exclusive glimpse into their musical world. Our Guest Editors include Brazilian footballing legend Ronaldinho, MTV Europe presenter Laura Whitmore, Spanish band Lori Meyers, Belgian band Hooverphonic, plus other stars from around the world.

“HEAR THIS and EXPLORE are all about discovery so we thought it would be fun to celebrate this by doing something a bit different. Each of these stars has got a real passion for music and so we invited them to tell us what tunes were important to them. We’ll be getting some awesome playlists together, and our new recruits are going to bring something fresh to the editorial team.” - James Foley, Head of Editorial, UK & Ireland.

A total of 15 guest editors are taking the reins in 17 countries, with each of them joining forces with their local Deezer Editor for a worldwide #Deezerby takeover. Go and check out their recommended albums, tracks, and playlists on the dedicated Deezer By… app.

 

Web & Music event at Deezer HQ

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On Tuesday we were delighted to open the doors of Deezer HQ to Web & Music, an event by Simplib which brought together music tech innovators, labels, startup entrepreneurs, and media for a night of lively discussion about the future of music technology. When you put a bunch of talented and innovative people in a room together and add live music and delicious food and cocktails to the mix, exciting things can happen.

“Our goal is to bring the virtual to the real, in order to make connections. This is exactly what happened yesterday at Deezer with tech and music enthusiasts gathered together. Magic!” Lucie Pousson – OCC Simplib.

“With startups, musicians, enthusiasts, major players, and influencers all in one place, the Web & Music event managed to reproduce the kind of alchemy that music is all about. A special evening.” Youri Jedlinski – CEO Simplib.

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“Joy, connection, sharing, new ideas, exchanges – that pretty much sums up events by Simplib and Web & Co!” Maeva Cussonneau – Assistant Head of project communication.

“Uniting the best music startups is a great way to create partnerships and synergies in the music eco-system.” Alexandre Chapoutot – CFO de Simplib.

Our guests forged new connections, exchanged ideas, and took music tech a step in the right direction. We were happy to be a part of it!

See a list of participating startups here.

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Photos by Ombeline Le Gendre.