Google case study

Taking place today at Le Web, Google are presenting a case study on Deezer’s integration with the Google+ platform.

“What we have found is that Google signed-in users are 2x more likely to upgrade to a paid account on Deezer.com. It seems very likely that Google’s growth features have had a significant impact on our user satisfaction and global business success.” - Axel Dauchez, CEO of Deezer.

Google+ sign-in has been available on Deezer.com, iOS, and Android since May 2013. Web users are also able to instantly download the Android app during registration, improving the registration flow.

We’ve found that Google+ users on Deezer.com are more engaged, less likely to drop-off after downloading the app, and are more likely to become Premium subscribers. All in all, a great success!

 

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#Deezerby… Music, TV, and sports stars takeover!

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This week, a number of very special guests are taking over Deezer to give you an exclusive glimpse into their musical world. Our Guest Editors include Brazilian footballing legend Ronaldinho, MTV Europe presenter Laura Whitmore, Spanish band Lori Meyers, Belgian band Hooverphonic, plus other stars from around the world.

“HEAR THIS and EXPLORE are all about discovery so we thought it would be fun to celebrate this by doing something a bit different. Each of these stars has got a real passion for music and so we invited them to tell us what tunes were important to them. We’ll be getting some awesome playlists together, and our new recruits are going to bring something fresh to the editorial team.” - James Foley, Head of Editorial, UK & Ireland.

A total of 15 guest editors are taking the reins in 17 countries, with each of them joining forces with their local Deezer Editor for a worldwide #Deezerby takeover. Go and check out their recommended albums, tracks, and playlists on the dedicated Deezer By… app.

 

RIP Nelson Mandela

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” From Long Walk to Freedom, 1995.

Nelson Mandela, thank you for inspiring us with your courage and compassion.

A tribute playlist by our South African Editor, Tecla.

Web & Music event at Deezer HQ

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On Tuesday we were delighted to open the doors of Deezer HQ to Web & Music, an event by Simplib which brought together music tech innovators, labels, startup entrepreneurs, and media for a night of lively discussion about the future of music technology. When you put a bunch of talented and innovative people in a room together and add live music and delicious food and cocktails to the mix, exciting things can happen.

“Our goal is to bring the virtual to the real, in order to make connections. This is exactly what happened yesterday at Deezer with tech and music enthusiasts gathered together. Magic!” Lucie Pousson – OCC Simplib.

“With startups, musicians, enthusiasts, major players, and influencers all in one place, the Web & Music event managed to reproduce the kind of alchemy that music is all about. A special evening.” Youri Jedlinski – CEO Simplib.

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“Joy, connection, sharing, new ideas, exchanges – that pretty much sums up events by Simplib and Web & Co!” Maeva Cussonneau – Assistant Head of project communication.

“Uniting the best music startups is a great way to create partnerships and synergies in the music eco-system.” Alexandre Chapoutot – CFO de Simplib.

Our guests forged new connections, exchanged ideas, and took music tech a step in the right direction. We were happy to be a part of it!

See a list of participating startups here.

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Photos by Ombeline Le Gendre.

Deezer Gift Card for Christmas

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A pair of socks OR a gift that rocks?

It’s that time of year when we scurry about in packed shops, in varying degrees of panic, trying find that perfect present. This year, do things differently. Give yourself a break with the Deezer Gift Card and give someone the spectacular gift of unlimited music. Whatever their taste, they’ll find all the music they love on Deezer, and you’ll prove serious competition to Santa as the no.1 present giver.

With our huge music catalogue, there are 30 million reasons to give a Deezer Gift Card this year. You can give either 3, 6, or 12 months of unlimited music, with 2 months for free if you go for the 12 month option!

So go and check out the Deezer Gift Card, and give a music fan the ultimate gift.

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We’re counting down the days with this classic Christmas playlist on repeat at Deezer HQ.

Be merry!

 

Exclusive release from Mono Town on Deezer

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Today we’re announcing a pioneering collaboration with acclaimed Icelandic newcomers, Mono Town, with an exclusive release of their debut tracks on Deezer.

The Reykjavik three piece are set to be huge in 2014, with their captivating tracks ‘Jackie O’ and ‘Peacemaker’ setting the tone for what’s to come. Following this period of exclusivity on Deezer, the tracks will be available to download from iTunes and will be released as a limited edition vinyl.

Sally-Anne McKeown from Mono Town’s label, Key Music Management said: “Streaming has an important role to play in the future of the music industry. As managers, we are constantly looking for new and exciting partners to create opportunities to launch artists and new music. Deezer has allowed us the freedom to create an innovative launch platform and reach a global audience of millions for Mono Town.”

Pierre Niboyet, Head of Artist Marketing at Deezer, said: “We love this band and we’re pleased to support them. But more than that, this collaboration between Deezer, KMM and Mono Town is transformative. Through a shared love of music, we’ve come together to give Mono Town a deserved launch platform – their story is just the start of what we hope to be a music industry revolution. We’re really excited to see whether we can in some way be part of  Mono Town’s future success – we’re big fans and they deserve to be heard.”

Mono Town’s self produced debut, `In The Eye of The Storm’, was mixed by Grammy Award Winner Michael Brauer and their live shows are already receiving international acclaim. The trio most recently played alongside Nick Cave at the inaugural All Tomorrow’s Parties in Iceland, followed up by a performance at the internationally prestigious Iceland Airwaves Festival. They are now supporting The Pixies as special guests on their European tour.

Mono Town said: “All new artists want to get their music out there, just as there are loads of people with an appetite to discover something new. The problem is matching one with the other. The approach we’ve taken here to release our debut material directly through Deezer is a new way of doing things which will get our music heard.”

Look out for a Deezer Session with the band coming soon, and the premiere of Mono Town’s debut album ‘In the Eye of the Storm’, from January 27th 2014.

Listen to ‘Jackie O’ and ‘Peacemaker’ below.